Adult Animated Dog Series
Sir Maxwell’s Hollywood Scandal
“Fame will chew you up like a squeaky toy, then steal your favorite shoes.”
— Sir Maxwell
The Pitch
Logline — In a world where dogs rule Hollywood, a scheming Beagle blackmails a dignified Great Pyrenees to turn his stolen journal into a hit animated series — one humiliating episode at a time.
Comps — “The Studio” x “Marley & Me”
Format — Half-Hour Adult Animated Series
Settings — A country estate in England and multiple locales in Hollywood.
Tone & Style — Canine satire with emotional undertones. American-British cultural clashes between the stuffy, old Maxwell and the streetwise, blackmailing E.P. Percival.
The running gag is a squeaky toy the blackmailer squeaks to keep his blackmailed victim in line.
Set in a vintage-inspired vibe with gray, black and white pen-and-ink images with red accents.
Meet the Cast
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Sir Maxwell
WRITER OF PRIVILEGE
A noble Great Pyrenees lives a blissful life in England at Wagamore Knolls. Don’t be fooled by his lofty position and stuffy ways. As a writer, he’s prone to meltdowns.
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E.P. Percival
PRODUCER / BLACKMAILER
An American Beagle poses as an Executive Producer (but he’s really a P.A. intern). In a rush to make his name known, blackmail is a fast way to the top.
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Champagne
STARLET
A Poodle ready to canoodle. Follows spotlights to stalk stars. Shines in Sir Woofington’s eyes. Will he make her a star? Or will she be E.P Percival’s spy?
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Lorenzo
BUSINESS MANAGER
A quiet Chihuahua who never howls-a. Few understand the accent in his bark-a. Snoops into every dog’s business-a.
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Greyson Yale
DIRECTOR
An artsy Greyhound. Claims he mentored Meryl Streep. Insists on being called by his full name. Craves caviar.
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Mixed-Breeds
SUPPORTIVE ARTISTS
Stunt dogs, stand-ins and backgrounders. Work at scale for biscuits. Overtime for belly rubs.
Story Summary
I.The Stolen Journal
Sir Maxwell’s shocking confessions are unleashed to the world when his private journal is sniffed out, dug up and stolen by a rowdy pack of flea-bitten dogs. As they rip out the pages with their yellowed fangs, reams of paper swirl through the sky and take flight over the grand country estate of Wagamore Knolls, just outside of London.
The oddity of a mass of papers fluttering through the sky captures the attention of the media and sets off a frenzy that goes viral.
Everyone is glued to their screens, watching and waiting to learn what the curiosity in the sky actually is. No one guesses it’s the personal journal pages of the reclusive Maxwell — a noble Grand Pyrenees and apparent scribe of an intimate journal filled with juicy musings of his fears, desires and shocking confessions that would make even a Pitbull blush.
The Flying Fluff — as the media calls the mass of papers — travels around the globe. The flight begins over England where Maxwell lives in a quiet country village, then puffs its way over every continent, country and ocean on the face of the earth.
News reporters and photographers compete to write the best story and take the best shot of The Flying Fluff. But it’s a crafty Beagle, a P.A. intern posing as a deal-making executive producer — one E.P. Percival — who grabs the goods when the journal pages land in — of all places — Hollywood, California.
It’s not every day a paw-written journal by a Great Pyrenees finds its way to the deck of Percival’s beach hut. As he was snoozing in the afternoon sun, he never dreamed a treasure trove of new material would land on his furry Beagle belly.
He reads the journal pages — and voila! He has a vision the stories would be an instant hit for the next animated series. How lucky can a dog get?
II. E.P. Percival’s Blackmail Scheme
E.P. Percival tracks down Maxwell in England leading a life of a pampered pooch. Without a single worry inside the confines of the high stone walls surrounding Wagamore Knolls, he seems content in his secluded paradise.
But Maxwell is outraged. The nerve of that American Beagle to land on his front doorstep. He has the gall to persuade Maxwell to sign a contract, pack his bags and set sail for the bright lights of Hollywood.
For what? To star in his own series? The old Great Pyrenees has no desire for fame, nor the tacky glitz of Tinseltown.
But when Maxwell refuses E.P. Percival’s offer, the sleazy Beagle blackmails him. Maxwell needs to consider a choice of the lesser of two evils.
“Which would you prefer,” E.P. Percival asks. “To be a star in your own series based on your journal stories? Or have me tell the world about your, uh, Garden Party Incident?”
III. Maxwell’s Choice
Will Maxwell give in to E.P. Percival’s blackmail? How did he ever find out about the Garden Party Incident? It’s the only confession he never wrote about in his private journal.
If that one, regrettable hour in his long life ever became public, it could be worse than having his entire journal confessions turned into a streaming series for all the world to see — and make him a laughingstock.
The impatient E.P. Percival taps a paw. He’s waiting for an answer. As Maxwell shivers with indecision, the American Beagle squeezes a squeaky toy in his furry face.
Maxwell whimpers and howls. He makes a choice. He cannot let E.P. Percival tell the world about the Garden Party Incident.
Sir Maxwell folds. He will go to Hollywood. His private journal will be made into an animated series. But will he survive Hollywood with his dignity intact?
Will fame feed his ego to romance a certain Poodle starlet known by the one name of Champagne?
And will he ever agree to merch formed in his likeness and image as a — ugh — squeaky toy?
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